Creative Strategy. Lasting Impact.
We partner with producers, creators, and cultural entrepreneurs in live entertainment and the performing arts to grow sustainable audiences, deepen engagement, and drive real business results.
Rooted in deep industry insight and powered by strategic intelligence — this is marketing built for the stage.
Marketing Built for Performance. Designed for Growth.
South African insight. Global perspective. Audience growth with purpose.
At Blue Key Digital Marketing, we don’t just connect brands with people —
we connect performances with audiences, creatives with communities, and culture with impact.
We partner with producers, presenters, and cultural entrepreneurs in the live entertainment and performing arts space to grow loyal audiences, build brand equity, and deliver measurable results.
From data-led strategy to creative storytelling, our work is designed to help you not just sell tickets — but shape a future where your work thrives.
Acquire Customers
Reach the right people, at the right time, with the right message.
Our targeted acquisition strategies help you attract high-intent ticket buyers and supporters — not just clicks, but committed audiences.
Engage Communities
Turn interest into loyalty with powerful storytelling and creative campaigns.
We help you build vibrant audience ecosystems that connect emotionally and keep your work front of mind — season after season.
Retain Loyalty
Loyal audiences are built — not bought.
Through data-driven retention strategies, we help you re-engage past attendees, deepen relationships, and boost lifetime audience value.
Services That Connect and Convert
From strategy and campaigns to creative content and analytics — everything we do is built for the unique rhythm of live entertainment and the performing arts.
Audience Strategy
Map your audience, message, and channels with clarity.
We develop insight-led, performance-aligned strategies that drive growth and long-term sustainability.
PR & Publicity
Shape the narrative. Spark conversation.
Our newest offering: we get you seen, heard, and talked about — placing your work where it matters.
Email & CRM Marketing
Nurture your most valuable audiences.
We design smart email journeys that convert one-time buyers into loyal fans and long-term advocates.
Web & Conversion Design
Design that works — for audiences and outcomes.
We create user-focused websites and landing pages that guide visitors from interest to action.
Content & Storytelling
Inspire, inform, and connect through campaign creative that resonates.
We shape your voice, visuals, and narrative to build emotional connection — and consistent visibility.
Paid Campaigns
Reach the right people at the right time with data-backed precision.
We build and optimise digital ad campaigns that drive conversions, ticket sales, and measurable ROI.
Campaign Management
End-to-end execution you can trust.
We manage your marketing campaigns from planning to performance — ensuring nothing slips and every piece works together.
Audience Insight & Analytics
Turn data into direction.
We measure what matters — and use it to improve performance, sharpen messaging, and justify spend.
About Calum Stevenson
Founder & Chief Experience Officer
Calum Stevenson brings over 30 years of entrepreneurial and executive experience across the entertainment, creative, and business sectors — blending sharp strategy with creative problem-solving to deliver results that stick.
Before founding Blue Key Digital Marketing, he managed The Lyric Theatre at Gold Reef City and served as Managing Director of First Physical Theatre Company — two roles that shaped his deep understanding of both the business and the soul of live performance.
Known for his energetic, solutions-driven approach, Calum has worked across live entertainment, hospitality, education, e-commerce, and more — giving him a rare perspective on how audiences behave, connect, and convert.
He’s a certified digital marketer and leads Blue Key as a strategist who understands both the art and the economics of live performance.
Blue Key Digital has changed the way we think about marketing our product and hugely expanded our audience base. It’s a Rolls-Royce experience working with a digital agency that truly understands live theatre.
There are very few people within our entertainment industry here in South Africa that have the experience and knowledge that Calum has.
We will be forever grateful to Calum for his expertise in making it possible for Born to Perform to become the brand it is today.
Absolutely stellar service! Blue Key exceeded all our expectations with creativity, professionalism, and results-driven strategy.
Calum is a trustworthy, caring, and detail-driven partner. His work is always of the highest order — a pleasure to work with.
We connect creative brands with the people who matter — and keep them coming back.
Trusted by producers, creators, and purpose-led entrepreneurs.
Let’s Grow Your Audience — and Your Impact
Whether you're producing theatre, building a festival, or driving a cultural movement, we’re here to help you connect meaningfully and market smartly.
