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MyBlueKey Insights
Digital marketing solutions for arts & entertainment professionals.

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Dear friend


In October ‘19, you participated in the Business of Show Business survey - thank you ever so much. I am happy to share the results with you & to announce the launch of Blue Key Digital Marketing - an agency dedicated to the arts & entertainment industry. This is a once-off email in gratitude of your participation - let me know if you’d like to stay in touch by subscribing to MyBlueKey Insights. For now, stay safe in these most turbulent of times.

Calum Stevenson
Chief Experience Officer

 
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Growing performing arts & entertainment audiences

Calum Stevenson announced this morning the launch of Blue Key Digital Marketing: Africa’s only digital agency committed exclusively to live entertainment & the performing arts.

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Get the business of show business survey results

Is it more difficult to sell tickets than it is to raise funding as suggested by the survey results?  Thank you once again for participating.  Check out the results and let me know what you think.

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Get free Insights

I won't assume because you participated in the survey that you want to continue receiving communications.  But if you are interested, please subscribe to receive monthly insights relevant to the performing arts & entertainment industry.

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Strengthen your digital assets before next going live

When you’re not in market with ticket sales, how can you still make sure your digital assets are working for you to grow your brand? Here’s some suggestions to help you in preparation for the next time you go live with ticket sales.

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Questions to optimise your next campaign

Ask yourself these 8 questions and you’re sure to come up with at least one insight or I’ll eat my hat

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Harnessing the disruptive power of digital

A global gathering of online singers.  Check out Eric Whitacre's Virtual Choir - 'Lux Aurumque'.

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SA's favourite cousin engaging audiences

Barry Hilton using social media to keep audiences engaged during lockdown.

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