Marketing That Performs. Strategy That Lasts.

Whether you’re launching a new season, repositioning your brand, or simply ready to grow with more focus — we help you make confident, strategic decisions.

At Blue Key, strategy isn’t just a phase. It’s the throughline that shapes your audience experience and your business growth. We align your creative vision with marketing intelligence to design strategic frameworks that are clear, scalable, and tailored to the arts & entertainment landscape.

This includes:

• Audience research & segmentation

• Brand strategy & positioning

• Campaign planning & messaging frameworks

• Competitive landscape reviews

• Marketing & media strategy

• Platform and channel strategy

• Timeline & milestone planning

• KPI & measurement framework development

It all starts with strategy — because tactics without strategy is just noise.

Your story is more than a pitch — it’s a powerful tool for connection, differentiation, and impact.

At Blue Key, we craft brand-aligned storytelling that resonates with audiences, sparks emotional engagement, and strengthens your cultural relevance. Whether you’re producing a new show, launching a campaign, or amplifying your brand identity, we ensure every piece of content reinforces your vision and value.

This includes:

• Messaging development & tone of voice

• Creative direction & campaign concepts

• Copywriting for websites, campaigns & socials

• Visual identity & content guidelines

• Brand storytelling & founder narratives

• Promotional content strategy (videos, blogs, reels, bios)

• Asset briefs & content calendars

We help you show up clearly, consistently, and creatively — wherever your audience finds you.

Building an audience today means more than just being visible — it means being relevant, strategic, and data-informed.

Blue Key helps producers, organisations, and creative entrepreneurs grow reach through campaign strategies designed to attract paying, passionate audiences. We don’t just help you get seen — we help you get chosen.

This includes:

• Paid media strategy (Google, Meta, & more)

• Campaign targeting & segmentation

• Platform strategy & media mix planning

• Digital advertising setup & management

• Optimised landing pages & sales funnels

• Event or season launch campaign strategy

• Re-marketing & conversion optimisation

Our goal: the right people, at the right time, with the right message — and a clear path to take action.

Whether it’s a premiere, a festival, or a major campaign launch — the right visibility makes all the difference.
We amplify your presence through earned and paid media that earns attention and builds credibility.

Blue Key combines PR know-how with digital fluency to position your brand where it matters most — in the hearts, minds, and conversations of your audience.

This includes:

• PR strategy & campaign planning

• Media release development & distribution

• Media list curation & management

• Press pitching & interview placement

• Influencer & partner collaborations

• Affiliate marketing strategy

• Launch campaigns & publicity management

• Content syndication across platforms

From front page to the feed — we help you shape perception and own your spotlight.

Beyond the sale, true success lies in keeping your audience engaged, loyal, and part of your journey.

Blue Key designs strategies that resonate emotionally, spark dialogue, and build community — because engagement isn’t just about visibility; it’s about value.

This includes:

• Content planning & social media calendars

• Organic social media strategy & publishing

• Community management & response frameworks

• Social listening & sentiment analysis

• Platform optimisation (Facebook, Instagram, X, LinkedIn, WhatsApp & more)

• Reputation management

• Comment moderation, message handling & inbox flow

We help you turn moments into movements — growing your audience into a community that sticks around.

We help you deepen audience loyalty through consistent, value-driven touchpoints that turn occasional customers into lifelong supporters.

From thoughtful email journeys to re-engagement flows and segmentation strategies, we design systems that keep your brand relevant, respected, and remembered.

This includes:

• Email marketing strategy & content

• CRM segmentation & personalisation

• Re-engagement & post-show campaigns

• Loyalty-building journeys & automations

• Audience feedback systems and surveys

• Thank-you campaigns, perks & advocacy triggers

• Data-led refinement & reporting

Because when audiences feel seen, they come back — and bring others with them.