by Calum Stevenson | May 16, 2025 | DIY Tools, Audience Growth
Tight budgets are a reality for most creatives working in live performance — especially those producing independent theatre, small festivals, or niche cultural events. But a modest budget doesn’t mean modest results. With smart tactics, authentic connection, these...
by Calum Stevenson | May 2, 2025 | Strategy & Planning, Audience Growth
Your email marketing is more than a box to tick. For producers and creative brands in live performance, it’s one of the most cost-effective, relationship-rich tools in your marketing toolkit. But if you’re only sending out sales-driven blasts, you might be missing the...
by Calum Stevenson | Mar 7, 2025 | Opinion, Audience Growth, Strategy & Planning
Whether you’re nurturing a community arts organisation or leading a legacy institution, the digital marketing landscape for the performing arts is shifting fast. Globally and in South Africa, best practices are evolving in response to changing audience behaviour,...
by Calum Stevenson | Jan 24, 2025 | Strategy & Planning, Audience Growth, DIY Tools
When you’re not actively selling tickets, it’s easy to let your digital platforms idle. But this in-between period is the perfect time to strengthen your digital assets & marketing foundation, and set yourself up for stronger results when you’re next in...
by Calum Stevenson | Jan 10, 2025 | Strategy & Planning, Audience Growth, DIY Tools
Before your next arts marketing campaign gets off the ground, take a step back. The right questions asked early can uncover powerful insights — the kind that drive real audience growth, sharper strategy, and better ROI. These eight questions form a simple but...
