by Calum Stevenson | May 2, 2025 | Strategy & Planning, Audience Growth
Your email marketing is more than a box to tick. For producers and creative brands in live performance, it’s one of the most cost-effective, relationship-rich tools in your marketing toolkit. But if you’re only sending out sales-driven blasts, you might be missing the...
by Calum Stevenson | Mar 7, 2025 | Opinion, Audience Growth, Strategy & Planning
Whether you’re nurturing a community arts organisation or leading a legacy institution, the digital marketing landscape for the performing arts is shifting fast. Globally and in South Africa, best practices are evolving in response to changing audience behaviour,...
by Calum Stevenson | Feb 7, 2025 | Tech & Trends, Case Studies, Strategy & Planning
During the pandemic, many arts organisations were forced off stage. But some stayed powerfully present — by showing up online and working to mobilise digital assets. They didn’t just post more. They used their digital assets strategically — building connection,...
by Calum Stevenson | Jan 24, 2025 | Strategy & Planning, Audience Growth, DIY Tools
When you’re not actively selling tickets, it’s easy to let your digital platforms idle. But this in-between period is the perfect time to strengthen your digital assets & marketing foundation, and set yourself up for stronger results when you’re next in...
by Calum Stevenson | Jan 10, 2025 | Strategy & Planning, Audience Growth, DIY Tools
Before your next arts marketing campaign gets off the ground, take a step back. The right questions asked early can uncover powerful insights — the kind that drive real audience growth, sharper strategy, and better ROI. These eight questions form a simple but...
